Reverse logistics as sustainable tool in tourism industry: Scope and motivation

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ŠKAPA Radoslav

Rok publikování 2014
Druh Článek v odborném periodiku
Časopis / Zdroj European Journal Of Tourism, Hospitality and Recreation
Fakulta / Pracoviště MU

Ekonomicko-správní fakulta

Obor Řízení, správa a administrativa
Klíčová slova reverse logistics; reverse flows; sustainability; exploratory research
Přiložené soubory
Popis The paper deals with activities labeled as reverse logistics (RL). It is generally accepted that RL plays an important part in greening of companies, because the aim of RL is to retrieve value from reverse flows (such as products scraps, production waste, packaging, returned products, etc.) that would otherwise be lost. RL covers activities like recycling, remanufacturing, or repairing to close the loop of material flows in a supply chain. Hundreds of papers were published on RL, but just tiny quantity of them focused on service industries. What is important, the largely intangible character of service products in tourism calls for modification of concepts used in RL, as majority of its concepts and models were suggested within manufacturing context. Thus, the papers’ aim is to analyze the specifics of RL in tourism industry. It focuses on the question what the reverse flows in tourism consists of – what are their tangible as well as intangible elements. In the second step it discusses the factors and the motives specific for tourism that shape RL in this industry. The presented findings are a part of an exploratory-descriptive research focusing on the approach of companies to RL in Czech Republic and are based on collected data for 87 firms operating in tourism and travel-related services (hotels, restaurants, travel agencies).
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