Ing. Dušan Mladenović, Ph.D.
odborný asistent – Katedra podnikové ekonomiky a managementu
Počet publikací: 33
2022
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Using COVID-19 vaccination as a resilience strategy for the tourism sector – evidence from Serbia
Current Issues in Tourism, rok: 2022, ročník: 25, vydání: 7, DOI
2021
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Social and Demographic Predictors of Consumers’ Word of Mouth Engagement in Czechia
Journal of International Consumer Marketing, rok: 2021, ročník: 33, vydání: 4, DOI
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Social Marketing Challenges in Western Balkans: Evidence From Kosovo
Medicine, Law & Society, rok: 2021, ročník: 14, vydání: 1, DOI
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Social Media in Use: A Uses and Gratifications Approach
Management : Journal of Contemporary Management Issues, rok: 2021, ročník: 26, vydání: 1, DOI
2020
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Knowledge Sharing on Social media: State of the Art in 2018
Journal of Business Economics and Management, rok: 2020, ročník: 21, vydání: 1, DOI
2019
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Comparing Effectiveness of Display Ads and Influencer Marketing on Pinterest
Proceedings of the International Scientific Conference of Business Economics Management and Marketing 2019, rok: 2019
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Motives for writing online reviews in post-vacation phase
International Journal of Culture, Tourism and Hospitality Research, rok: 2019, ročník: 13, vydání: 2, DOI
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Perception of Differences between Traditional and Electronic Word of Mouth: Case of Czechia
Our Heritage Journal. GRCF Dubai International Conference on “Sustainability and Innovation in Higher Education, Engineering Technology, Science, Management and Humanities”, rok: 2019
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Recall of Digital Content as Part of Consumer Response Model
49th International Scientific Conference on Economic and Social Development. Book of Proceedings, rok: 2019
2018
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Celebrities’ personal brand authenticity in social media: an application in the context of football top-players. The Robert Lewandowski case
Proceedings of the 5th European Conference on Social Media ECSM 2018, rok: 2018