Modeling consumer behavior in mobile commerce from the perspective of wireless Internet adoption: A comparative analysis of Japan, Spain, and the Czech Republic
| Authors | |
|---|---|
| Year of publication | 2007 |
| Type | Article in Periodical |
| Magazine / Source | The Murata Science Foundation Research Report |
| MU Faculty or unit | |
| Citation | |
| Web | http://www.murata.co.jp/zaidan/annual/pdf/k01/2007/a51204.pdf |
| Field | Economy |
| Keywords | mobile commerce; mobile gaming; comparative analysis |
| Description | We examine the factors influencing global youth's mobile Internet adoption. We extend the technology acceptance model (TAM), incorporation visuals appeal, escapism, perceived novelty, and economic value, and replacing usefulness by efficiency. We validate the model cross-culturally, seeking implicit evidence of "global youht culture" in mobile gaming adoption. |