Analýza empirického šetření konkurenční schopnosti podniků.
| Title in English | Analysis of empirical survey of the competitiveness companies. |
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| Authors | |
| Year of publication | 2007 |
| Type | Article in Proceedings |
| Conference | Svět práce a kvalita života v globalizované ekonomice |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Company; Competitiveness; Competitive advantage; Economic successfulness; |
| Description | The article deals with empirical survey of the competitiveness of large and medium companies seatting in the Czech Republic. This survey is conducted by the Faculty of Economics and Administration of Masaryk University in cooperation with research organization Augur Consulting. There are presented theoretical and methodological approaches. Attention is paid to notions of competitiveness and successfulness of the company, to the application of the stakeholder approach and especially to the general hypotheses and general aim of the research. Application part is devoted to the information resources issue particularly to the conception of the questionnaire and also to the question of basic sample and selected sample. The results of the first research phase of statistical processing are analyzed in the final part. |
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