Pohled na podstatu podnikání
| Title in English | Operating company's values |
|---|---|
| Authors | |
| Year of publication | 2006 |
| Type | Article in Periodical |
| Magazine / Source | Politická ekonomie |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | value of a company; essence of business; accounting; marketing; management; logistics; informatics |
| Description | The article is review of the book "Management of the Value of a Company" (Neumaierová, I. a kol.). The reviewed book offers a comprehensive view on the essence of business and on the operation of a company. It is based on the business economics concept aiming at the integration of knowledge of specialised disciplines, such as accounting, marketing, management, logistics or informatics. |