Strategické souvislosti zeleného marketingu
| Title in English | The strategic aspects of green marketing |
|---|---|
| Authors | |
| Year of publication | 2002 |
| Type | Article in Proceedings |
| Conference | IMEA 2002 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | ecomarketing; marketing mix |
| Description | This article answers the following question: What is green marketing? |
| Related projects: |