Vyzkum tržních segmentů v české praxi

Investor logo
Title in English Segment marketing in the Czech reality

ŠKAPA Radoslav

Year of publication 2001
Type Article in Proceedings
Conference Implementácia marketingových teórií a prístupou v podnikovej praxi Slovenskej republiky
MU Faculty or unit

Faculty of Economics and Administration

Field Economy
Keywords segment marketing; customer behaviour
Description The article is focusing on the question of fitness of segment marketing in the czech background.
Related projects:

You are running an old browser version. We recommend updating your browser to its latest version.