Designing Donation Incentive Contracts for Online Gig Workers

Authors

REGGIANI Tommaso RILKE Rainer Michael

Year of publication 2024
Type Article in Periodical
Magazine / Source Journal of Business Ethics
MU Faculty or unit

Faculty of Economics and Administration

Citation
Web https://link.springer.com/article/10.1007/s10551-023-05428-7
Doi http://dx.doi.org/10.1007/s10551-023-05428-7
Keywords Social incentive; Labor supply; Online gig working; Experiment
Attached files
Description This study examines the effects of donation incentives on labor supply in an online labor market through a field experiment (n?=?944). We manipulate the donation purpose of the incentive to be either unifying or polarizing and the size of the donation relative to the workers’ wage. Our experimental design allows us to observe the decision to accept a job (extensive margin) and different dimensions of productivity (intensive margin). We predict and show that a unifying donation purpose attracts more gig workers and improves their productivity compared to a polarizing donation purpose. We discuss the implications of these results in order to understand the role of donation incentives and labor supply in online labor markets.
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