Metodika marketingového řízení
| Title in English | Marketing management methodology |
|---|---|
| Authors | |
| Year of publication | 2020 |
| MU Faculty or unit | |
| Citation | |
| Description | The main goal of the marketing methodology for non-profit organizations providing social services is to ensure their competitiveness and sustainability, based on an analysis of current processes in marketing management of selected non-profit organizations and the experience of the author team, which will better enable them to fulfil their mission in the long run. It aims to explain the functioning and importance of marketing for non-profit organizations and to document marketing patterns on practical examples. |
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