Základy úspěšného podnikání
| Title in English | Basics of successful business |
|---|---|
| Authors | |
| Year of publication | 2019 |
| MU Faculty or unit | |
| Citation | |
| Description | The publication contains everything that is good to know for a successful small and medium-sized business in a brief, clear and understandable way. It leads the reader from idea to business plan. As in business, the key area of the book is marketing and marketing planning. Following are the basics of organizing and human resources, issues of law and taxes, and finally finance and financial management. |