National culture in ICT adoption: case of online shopping in the Czech Republic and Slovakia
| Authors | |
|---|---|
| Year of publication | 2016 |
| Type | Article in Proceedings |
| Conference | Marketing Management, Trade, Financial and Social Aspects of Business Conference Proceedings of the 4th International Scientific Conference |
| MU Faculty or unit | |
| Citation | |
| Web | http://mts-conference.euke.sk/wp-content/uploads/Zbornik_MTS_2016.pdf |
| Field | Management and administrative |
| Keywords | online shopping; national culture; comparison; survey; generation Y; ICT |
| Description | The article investigates national culture as a factor in the process of adoption and usage of information and communication technologies on an example of internet shopping. On data gathered from young generation (university students), the analyses addressed three working hypotheses about differences caused by cultural differences in Czech and Slovaks. Despite rejection of the hypothesis, some of the presented calculations suggested that culture might influence the shopping by impacting social influence and individuals` intuitiveness/subjectivity in decision making; leaving room for further studies on this topic. |