National culture in ICT adoption: case of online shopping in the Czech Republic and Slovakia



Year of publication 2016
Type Article in Proceedings
Conference Marketing Management, Trade, Financial and Social Aspects of Business Conference Proceedings of the 4th International Scientific Conference
MU Faculty or unit

Faculty of Economics and Administration

Field Management and administrative
Keywords online shopping; national culture; comparison; survey; generation Y; ICT
Description The article investigates national culture as a factor in the process of adoption and usage of information and communication technologies on an example of internet shopping. On data gathered from young generation (university students), the analyses addressed three working hypotheses about differences caused by cultural differences in Czech and Slovaks. Despite rejection of the hypothesis, some of the presented calculations suggested that culture might influence the shopping by impacting social influence and individuals` intuitiveness/subjectivity in decision making; leaving room for further studies on this topic.

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