Vývoj velkoplošného maloobchodu Olomouce a výzkum nákupního chování

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Title in English Development of large-scale retail in Olomouc and shopping behaviour research


Year of publication 2014
Type Article in Proceedings
Conference XVII. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků
MU Faculty or unit

Faculty of Science

Web http://dx.doi.org/10.5817/CZ.MUNI.P210-6840-2014-96
Doi http://dx.doi.org/10.5817/CZ.MUNI.P210-6840-2014-96
Field Earth magnetism, geography
Keywords large-scale retail; shopping behaviour; Olomouc
Description The Czech cities are under long-term pressure from international retailers which is also reflected in the changing shopping behaviour of the urban population and those living in the suburbs. Their preferences towards a certain store are often subliminally strongly influenced by the sophisticated marketing activities of the retail chains. The paper addresses the topic of large-scale retail development in Olomouc and the analysis of the large-scale retail facilities in the internal structure of the city. This is followed by an analysis of the shopping behaviour of the urban population.
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