Spokojenost zákazníků a výkonnost podniků

Title in English Customer satisfaction and business performance
Authors

SUCHÁNEK Petr KRÁLOVÁ Maria

Year of publication 2013
Type Article in Proceedings
Conference Marketing manažment, obchod a sociálne aspekty podnikania
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management and administrative
Keywords consumer satisfaction, quality, performance of the company
Description With regard to the statistical significance of the results can not be considered proven link customer satisfaction with business performance. On the other hand, the results suggest that this dependency exists. But it will be necessary to re-examine broader research (with regard to the number of surveyed companies) and with using more sophisticated statistical tools. We believe that article offers interesting findings despite the statistical insignificance of the results. It seems that customer satisfaction is not a simple (basic) variable, but on the other hand is composed of several sub-variables that the firm and its performance has comprehensively.
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