Search Engine Optimization - SEO
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20 March 2018
4:20 PM – 6:00 PM - P103, Faculty of Administration and Economics
Within course Internet Marketing Basics (MPH_ZIMA), we gladly invite you to a guest lecture by Mgr. Nikola Kožuljević (Digital Marketing Specialist – apprise.com), which will focus on the following topics:
- what is SEO
- what are offsite and onsite SEO
- what are the main principles of SEO
- what is the role of SEO in different phases of purchasing process
- why is SEO important
- SEO vs PPC
- how to define goals of SEO
- how to measure SEO effectiveness etc.
Lecture will be in English
- Organized by
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Department of Business Management (Faculty of Economics and Administration)
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