Innovative Pricing and Marketing Strategies

What are the most innovative pricing and marketing strategies nowadays? What does it imply to have freemium or bundle pricing? Have you ever heard of the “pay what you want” pricing strategy? What can we learn from the most innovative Israeli based companies?

Answers on these and many other questions you may hear on by our guest lecturer Mrs. Marina Naomi Smolyanov. She has extensive experience in teaching innovation and marketing related courses. She currently holds a position of senior lecturer at Reichman University - Tel Aviv, Israel.

Thematically, our guest will cover an array of topics around innovative pricing practices with a strong practical reflection. The interactive part in the form of a team-work mission and Q&A session will follow whereby you are cordially invited to take an active role.

The visiting lecture is organized within the course Digital Marketing and Social Media Analyses and will be held fully in English.

Organized by
Department of Business Management (Faculty of Economics and Administration)
Ing. Dušan Mladenović, Ph.D.

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