Lecture: Product and Branding

Within the course BPH_MAR1 we cordially invite you to the guest lecture provided by Dr Yang Liu – specialist on international strategy, new product development, innovation, and R&D management at Management School, Queens's University, Belfast, North Ireland.

Thematically, our guest will cover an array of topics around product and branding strategies, and new product development. It will also include factors that managers need to take into account when making decisions on these matters.

The lecture will be held fully in English and you can join by provided MS Teams link.

Organized by
Department of Corporate Economy (Faculty of Economics and Administration)
doc. Ing. Ondřej Částek, Ph.D.

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