doc. Ing. Dušan Mladenović, Ph.D.

2026

• Comparative Analysis Report: Micro-credentials in Higher Education in Asia

  ČÁSTEK Ondřej MLADENOVIĆ Dušan ČUHLOVÁ Renata ŠUSTROVÁ Blanka

  Research report

  Year: 2026

• Conceptualising participatory atrocity tourism: Sarajevo's alleged ‘sniper tourism’

  MLADENOVIĆ Dušan

  Peer-reviewed scientific article

  Tourism Management, year: 2026, volume: 117, edition: December, DOI

• Not all seniors are equally vulnerable: subgroup pathways and configurations to brand-related fake information engagement

  MLADENOVIĆ Dušan NESIBA Renata PRYGARA Olga KALIA Prateek MONASHEV Mikhail

  Peer-reviewed scientific article

  Journal of Marketing Theory and Practice, year: 2026, DOI

• Reframing tour guiding in the age of generative AI: a framework for self-guided tourism experiences

  MLADENOVIĆ Dušan PEŠTEK Almir ELUWOLE Kayode Kolawole

  Peer-reviewed scientific article

  Journal of Tourism Futures, year: 2026, DOI

• Travel Recommendations of Tomorrow: Generative Artificial Intelligence and Travel Planning

  MLADENOVIĆ Dušan ISMAGILOVA Elvira MOGAJI Emmanuel K. DWIVEDI Yogesh

  Peer-reviewed scientific article

  Journal of Consumer Behaviour, year: 2026, volume: 25, edition: 3, DOI

2025

• Digital Transformation of the Marketing Research Industry in the Post-COVID-19 Era: Current Trends and Future Foresights

  LJEPAVA Nikolina SELAKOVIC Marko MLADENOVIC Dusan

  Paper in proceedings

  Advances in Science, Technology and Innovation, year: 2025, DOI

• From the final frontier to the metaverse: exploring the role of sharing economy principles in revolutionizing space tourism

  BEHESHTI Moein MLADENOVIĆ Dušan SADRAEI Razieh ZARERAVASAN Ahad

  Peer-reviewed scientific article

  INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, year: 2025, volume: 37, edition: 4, DOI

• Immersive Encounters With Tragedy: The Role of Virtual Reality in Enhancing Dark Tourism Experiences, Education and Transformative Engagement

  MLADENOVIČ Dušan DOLENEC Sanja

  Chapter in a book

  Extended Reality in Culture and Creative Industries, year: 2025, number of pages: 25 s., DOI

• Journal of East European Management Studies

  MLADENOVIČ Dušan

  Chief editor / membership in profesional journal editorial board

  Year: 2025, type: Chief editor / membership in profesional journal editorial board

• Synthetic WOM? The Emergence of Generative Artificial Intelligence-Induced Recommendations

  MLADENOVIĆ Dušan BEHESHTI Moein KOLAR Tomaž ISMAGILOVA Elvira DWIVEDI Yogesh K.

  Peer-reviewed scientific article

  JOURNAL OF COMPUTER INFORMATION SYSTEMS, year: 2025, DOI