doc. Ing. Dušan Mladenović, Ph.D.

2025

• From the final frontier to the metaverse: exploring the role of sharing economy principles in revolutionizing space tourism

  BEHESHTI Moein MLADENOVIĆ Dušan SADRAEI Razieh ZARERAVASAN Ahad

  Article in Periodical

  INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, year: 2025, volume: 37, edition: 4, DOI

• Immersive Encounters With Tragedy: The Role of Virtual Reality in Enhancing Dark Tourism Experiences, Education and Transformative Engagement

  MLADENOVIČ Dušan DOLENEC Sanja

  Chapter of a book

  Extended Reality in Culture and Creative Industries, year: 2025, number of pages: 25 s.

• Journal of East European Management Studies

  MLADENOVIČ Dušan

  Chief editor / membership in profesional journal editorial board

  Year: 2025, type: Chief editor / membership in profesional journal editorial board

• Synthetic WOM? The Emergence of Generative Artificial Intelligence-Induced Recommendations

  MLADENOVIĆ Dušan BEHESHTI Moein KOLAR Tomaž ISMAGILOVA Elvira DWIVEDI Yogesh K.

  Article in Periodical

  JOURNAL OF COMPUTER INFORMATION SYSTEMS, year: 2025, DOI

• When Online Review is Not Enough? Adoption of Cryptocurrencies Through the Lenses of NCA and fsQCA

  MLADENOVIČ Dušan MONASHEV Mikhail JIRÁSEK Michal BRUNI Roberto

  Article in Periodical

  Computers in human behavior, year: 2025, volume: 1, edition: 1, DOI

2024

• How the metaverse infuences marketing and competitive advantage of retailers: predictions and key marketing research priorities

  BRUNI Roberto COLAMATTEO Annarita MLADENOVIĆ Dušan

  Article in Periodical

  ELECTRONIC COMMERCE RESEARCH, year: 2024, volume: 24, edition: 2, DOI

• MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse

  MLADENOVIĆ Dušan ISMAGILOVA Elvira FILIERI Raffaele DWIVEDI Yogesh

  Article in Periodical

  INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, year: 2024, volume: 36, edition: 6, DOI

• The power of electronic Word of Mouth in inducing adoption of emerging technologies

  MLADENOVIĆ Dušan BRUNI Roberto FILIERI Raffaele ISMAGILOVA Elvira KALIA Prateek JIRÁSEK Michal

  Article in Periodical

  TECHNOLOGY IN SOCIETY, year: 2024, volume: 79, edition: 1, DOI

2023

• Emojis to conversion on social media

  MLADENOVIĆ Dušan KOŠTIÁL Kamil LJEPAVA Nikolina ČÁSTEK Ondřej CHAWLA Yash

  Article in Periodical

  International Journal of Consumer Studies, year: 2023, volume: 47, edition: 3, DOI

• Frontiers in Communication

  MLADENOVIČ Dušan

  Chief editor / membership in profesional journal editorial board

  Year: 2023, type: Chief editor / membership in profesional journal editorial board