The Potential of Tourism in Data

Together from Experience to Solutions

 16th September 2026

Faculty of Economics and Administration of MU, Lipová 41a, Brno-Pisárky, Czechia

What will it about?

You will learn why data is key in tourism and how its precise analysis can support the development of tourism in a destination with regard to its specific needs and potential. Expect active involvement (in the form of a world café) in the joint creation of proposals for data education that should reflect your ideas. You will take away inspiration and practical knowledge about how data can move your work/destination forward.

What to expect?

• Discussion: Data in Tourism and its Use for Destination Development (SVECR research) in Czech
• Networking and sharing
• World Café: Education of Data in (Rural) Tourism (the project Data4Rural) in English

Where to register?

Fill in the form. 

Who to contact?

Adriána Henčeková, e-mail: adriana.hencekova@koplac.cz

Organizers:

in partnership with