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Business Management – block MARKETING
Note: The study plan is scheduled for studies beginning in the SPRING SEMESTER!
Academic year: 2023/2024
Study programme: Business Management - block MARKETING
Department: Department of Business Management
Study form: Follow-up Master’s full-time single-subject
Study plan
The Study Plancontains a list of courses that students must complete duringtheirstudies.
Students must obtain at least 120 ECTS to complete themaster’sdegree programme. At the same
time, it is necessary topay attention to the Study and Examination Regulations, which say that:
• To enrol in the next semester, every student is obliged to obtain at least 20 ECTSper semesteror
45 ECTS intwo previous semesterstogether.
• At the same time, the student is obliged to complete all repeated courses enrolled in the current
semester successfully.
Students have to pass the following types of courses:
Compulsory courses
During their studies, students are obliged to complete all courses listed in the table below. Students
verify their completed courses using control templates in the IS MU (Student - During studies - Check
my studies).
Elective courses
Students enrol in elective courses up to the required minimum number of 120 ECTS. They may
choose from courses offered by any faculty. The list of elective courses is to be found here. Please
note that in the list, students may find courses that are compulsory in their study programme. In
such a case, they have to choose another elective course. Also, they have to make sure to search for
courses in the correct term and read the information about the course to make sure that the level
of the course corresponds to their study level.
Diploma thesis
Students of the Marketing block have to choose a Marketing-related topic for their Diploma thesis.
Information about studies
Students are obliged to study the Students section on the ECON MUNI website, which is full of
essential information about their studies.
Study advisors
Do you have questions about courses, theses, state final exams, or other study-related issues? At
that point, it’s time to contact your study programme advisor. More information here.
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1. year
1. semester (spring)
COMPULSORY COURSES
MPE_ACMA
Seminar in macroeconomics z 5 ECTS 0/2
Čapek, Kachur, Žídek
Prerequisites: (! MPE_CMAE ) && (! NOWANY ( MPE_CMAE ))
MPE_AMA2
Macroeconomics 2 zk 4 ECTS 2/0
Čapek, Tomeš, Žídek, Kachur, Krčál
Prerequisites: (! MKE_MAE2 ) && (! MPE_MAE2 ) && (! NOWANY ( MPE_MAE2 ,
MKE_MAE2 ))
MPF_AFAP
Corporate Finance zk 6 ECTS 2/2
Hvozdenská, Lyócsa, Hvozdenská, Lyócsa
Prerequisites: (! NOWANY ( MPF_FAPA , MPF_FAAP , MPF_FIFI )) && (!
MPF_FAPA ) && (! MPF_FAAP )&& (! MPF_FIFI )
MPH_AIMA
International Management zk 4 ECTS 0/2
Žáková Talpová, Šafrová Drášilová, Částek, Částek, Žáková Talpová, Kubíčková,
Žák
Prerequisites: ! MPH_MEMA
MPH_STMA
Strategic Management zk 4 ECTS 0/2
Částek, Marciánová
Prerequisites: (! NOWANY ( MPH_STRP , MPH_ASTM )) && (! MPH_STRP ) && (!
MPH_ASTM )
MPJ_PJPSFS
Presentation Skills for Foreign Students zk 4 ECTS 0/2
Punčochářová, Pojslová
Prerequisites: (! studijni_skupina ( AJ_N ))
2. semester (autumn)
COMPULSORY COURSES
MPE_ACMI
Seminar in microeconomics z 5 ECTS 0/2
Fumarco, Kachur, Krčál, Tomeš
Prerequisites: (! MPE_CMIE ) && (! NOWANY ( MPE_CMIE ))
MPE_AMI2
Microeconomics 2 zk 4 ECTS 2/0
Fumarco, Krčál, Tomeš, Čapek, Kachur, Kosíková, Menšík
Prerequisites: (! MPE_MIE2 ) && (! MKE_MIE2 ) && (! NOWANY ( MKE_MIE2 ,
MPE_MIE2 ))
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MPH_ACOP
Consultancy Project k 8 ECTS 1/3
Čech, Smutný, Čech, Smutný
Prerequisites: (! MPH_ACPR ) && (! NOWANY ( MPH_ACPR ))
MPH_ADTH
Diploma thesis assignment z 3 ECTS 0/0
Suchánek
Prerequisites: semestr ( 2 )
MPH_COSR
Corporate Social Responsibility zk 4 ECTS 1/1
Klapalová, Molander, Jirásek
Prerequisites: (! MPH_SPOF ) || ! NOWANY ( MPH_SPOF )
MPV_ACAD
Academic writing z 4 ECTS 0/2
Guzi, Sharma
Prerequisites: ! XPX_ACAD
2. year
3. semester (spring)
COMPULSORY COURSES
MPH_ACMS
Corporate Management System zk 8 ECTS 2/2
Částek, Částek, Škapa, Zareravasan, Zareravasan, Smutný, Smutný, Klapalová,
Klapalová
MPH_ADS1
Diploma seminar 1 z 12 ECTS 0/2
Částek, Jirásek, Klapalová, Krčál, Němec, Suchánek, Škapa, Žáková Talpová
Prerequisites: MPH_ADTH
MPH_DMSM
Digital marketing and social media analysis zk 6 ECTS 2/2
Kalia, Mladenović
4. semester (autumn)
COMPULSORY COURSES
MPH_ADS2
Diploma seminar 2 z 12 ECTS 0/2
Klapalová, Krčál, MacRae, Němec, Smutný, Suchánek, Škapa, Žáková Talpová
Prerequisites: MPH_ADS1
MPH_AINT
International Trade zk 4 ECTS 1/1
Žáková Talpová, Šafrová Drášilová, Kyselovská, Žáková Talpová, Kubíčková
MPH_CSMR
Business Research zk 5 ECTS 1/2
Kalia, Mladenović, Prygara, Škapa, Zareravasan, Kalia, Mladenović, Monashev,
Prygara, Škapa, Zareravasan
MPH_IMAR
International Marketing zk 5 ECTS 2/0
Mladenović, Prygara
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Legend
Compulsory courses
Explanatory notes
z credit (“zápočet”)
k colloquium (“kolokvium”)
zk examination (“zkouška”)
Date and time of the document generation: 4. September 2023 at 09:20