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Wiley International Encyclopedia of Marketing
NEW since January 7, 2011
Marking a landmark work of reference for the field, the Wiley Encyclopedia of Marketing spans six subject volumes and is the first international, multi-volume encyclopedia of marketing.
With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume, and each volume carries an index.
ebrary Academic Complete
NEW since October 1, 2010
ebrary’s Business, Marketing and Economics collection offers students and faculty access to thousands of authorita- tive full-text eBooks, research reports, company profiles and case studies to support undergraduate and graduate business study. The collection includes such prominent publishers such as AMACOM, McGraw- Hill, MIT Press, John Wiley and Sons, and others. It can be augmented by subscribing to D&B International Busi- ness Reports™ and Datamonitor Industry Reports™, both of which provide current overviews of world business statistics and information.
Blackwell Reference Online
Blackwell Reference Online is a vast online library giving instant access to the most authoritative and up-to-date scholarship across the social sciences. With more than +425 reference volumes available, and dozens more added each year, it is the largest social science and humanities reference collection available online.
Gale
With electronic reference books from Gale and our publishing partners, researchers can instantly access thousands of eBooks on virtually any subject. These trusted, authoritative reference works are available 24/7 through our state-of-the-art Gale Virtual Reference Library platform, providing an unprecedented combination of functionality and features.
NEW since December 2009
- Company Profiles for Students
- Encyclopedia of Business and Finance, 2nd ed.
- Encyclopedia of Emerging Industries, 5th ed.
- Encyclopedia of Global Industries, 4th ed.
- Encyclopedia of Management, 6th ed.
- Encyclopedia of Major Marketing Campaigns, Volume 2
- Encyclopedia of Small Business, 3rd ed.
- Everyday Finance: Economics, Personal Money Management, and Entrepreneurship
- Gale Encyclopedia of E-Commerce
- Gale Encyclopedia of Everyday Law, 2nd ed.
- International Directory of Business Biographies
Older titles
Advances in Electronic Marketing- Author: Irvine Clarke, Theresa Flaherty
- Pages: 318
Business Applications and Computational Intelligence- Author: Kevin Voges
- Pages: 481
Encyclopedia of Business and Finance- Author: Burton Kaliski
- Pages: 928 (2 svazky)
Encyclopedia of Data Warehousing and Mining- Author: John Wang
- Pages: 1248
Encyclopedia of Management- Author: Marilyn Helms
- Pages: 1004
Encyclopedia of Measurement and Statistics- Author: Neil Salkind
- Pages: 1136
Encyclopedia of Politics- Author: Rodney Carlisle
- Pages: 1052 (2 svazky)
Encyclopedia of Public Relations- Author: Heath, Robert
- Pages: 1068 (2 svazky)
Encyclopedia of Social Theory- Author: Ritzer, George
- Pages: 982 (2 svazky)
Information Communication Technologies and Emerging Business Strategies- Author: Shenja Van Der Graaf, Yuicki Washida
- Pages: 316
International Encyclopedia of the Social Sciences- Author: William A. Darity, Jr.
- Pages: 4000
IT-Enabled Strategic Management: Increasing Returns for the Organization- Author: Bruce Walters, Zaiyong Tang
- Pages: 328
Gale Encyclopedia of E-Commerce- Author: Malonis, Jane A.
- Pages: 836 (2 svazky)
Gale E-commerce Sourcebook- Author: Deborah J. Baker.
- Pages: 970 (2 svazky)
Encyclopedia of Survey Research Method- Author: Paul Lavrakas
- Pages: 494 (2 svazky)
International Encyclopedia of the Social Sciences- Author: William Darity, Jr.
- Pages: 4000 (9 svazků)
Ethical and Socially Responsible Investment: A Reference Guide for Researchers- Authors: Broadhurst Dominic, Janette Watson a Jane Marshall
- Pages: 178
Kluwer/Springer e-books
Informational Society: An Economic Theory of Discovery, Invention, and Innovation- Author: Norman, A. L
- Year: 1993
Balance of Payments, Exchange Rates, and Competitiveness in Transition Economies- Author: Bléjer, Mario I.
- Year: 1999
Institutional Economics: Theory, Method, Policy- Author: Tool, Marc R.
- Year: 1993
Integration, Growth and Cohesion in an Enlarged European Union- Authors: Bradley, John; Petrakos, George; Traistaru, Iulia
- Year: 1993
Entrepreneurship: Determinants and Policy in a European-US Comparison- Author: Audretsch, David B.
- Year: 2002
Investment Under Uncertainty, Coalition Spillovers and Market Evolution in a Game Theoretic Perspective- Author: Thijssen, Jacco J.
- Year: 2004
Cross-border Investing: The Case of Central and Eastern Europe- Author: Djarova, Julia
- Year: 2004
Encyclopedia of Operations Research and Management Science- Authors: Gass, Saul I.; Harris, Carl M.
- Year: 2000
Game Theory and Business Applications- Authors: Chatterjee, Kalyan; Samuelson, William
Globalization and a High-tech Economy: California, the United States, and Beyond- Authors: Bardhan, Ashok; Jaffee, Dwight M.; Kroll, Cynthia A.
Power, Ideology, and Control- Author: Oliga, John C.
The Encyclopedia of Public Choice- Authors: Rowley, Charles Kershaw.; Schneider, Friedrich
Corporate Governance in a Globalising World: Convergence or Divergence- Author: Berghe, L. van den
Principles of Forecasting: A Handbook for Researchers and Practitioners- Author: Armstrong, Jon Scott
The Demography of Health and Health Care- Author: Pol, Louis G.; Thomas, Richard K.
Handbook of Transportation Science- Author: Hall, Randolph W.
See also
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higher level |
| Last update: | 3. March 2011 12:56 |
|---|---|
| Webpage keeper: | Poláček Jiří |
| Permanent URL: | http://www.econ.muni.cz/t1122/ |